Registration Open for Tour of America’s Dairyland

Online registration is now open for the 2012 Tour of America’s Dairyland presented by Wisconsin Milk Marketing Board (ToAD) at

The fourth year of the omnium competition, now the largest competitive cycling event in the U.S., will travel throughout 11 Wisconsin communities, June 21-July 1, and include two road races and nine criteriums, four of which will be on the USA Cycling National Criterium Calendar (NCC).


Action from Brewers Hill in 2011


2012 Schedule for Tour of America’s Dairyland p/b Wisconsin Milk Marketing Board:

  • Thursday, June 21 - Shorewood Criterium Cycling Classic (Pro Men and Pro Women races only)
  • Friday, June 22 - East Troy Cycling Classic (criterium)
  • Saturday, June 23 - Giro d’ Grafton (criterium)
  • Sunday, June 24 - Waukesha Carl Zach Cycling Classic (criterium)
  • Monday, June 25 - Greenbush Road Race
  • Tuesday, June 26 - Schlitz Park Criterium (Downtown Milwaukee)
  • Wednesday, June 27 - Town of Erin Road Race
  • Thursday, June 28  **NCC Event ** - Sheboygan Harbor Centre Bike Race
  • Friday, June 29  **NCC Event ** - Commonwealth Classic in Fond du lac (Criterium)
  • Saturday, June 30  **NCC Event ** - Downer Classic (criterium on Milwaukee’s Eastside)
  • Sunday, July 1  **NCC Event ** - Madison Criterium


Updates will be announced on the Official Website (, on Facebook (Tour of America’s Dairyland), and on Twitter (@ToADcyclingrace; hashtag: #TofAD).


About Tour of America’s Dairyland

In 2011, Tour of America’s Dairyland awarded over $130,000 in cash and primes to racers of multiple categories, including $31,000 in the Becker Law Women’s Series and $6,000 Ben’s Ultra Prime at the ISCorp Downer Classic.  Last year, the top prize of the $10,000 Pro Men’s Team Competition powered by 5-hour ENERGY was awarded to Aerocat, whose Serghei Tvetcov took home the coveted yellow and white cowprint Wisconsin Milk Marketing Board Overall jersey.  Laura Van Gilder of Mellow Mushroom claimed the Overall Pro Women’s title and joined her teammates in celebrating the Overall Pro Women Team Competition victory.  Claiming the Oarsman Capital Cat 2 Amateur Green Jerseys were James Bird (ISCorp) and Kelley Hess (Team KENDA).  The Wisconsin Milk Marketing Board has been the presenting sponsor of the Tour of America’s Dairyland since the pro-am cycling event’s beginning in 2009.  Over 9,000 cartons of chocolate milk were chugged by ToAD racers as a recovery drink in 2011.

About Midwest Cycling Series, LLC

Midwest Cycling Series, LLC, founder and promoter of the Tour of America’s Dairyland, comprises six avid cyclists and successful entrepreneurs including U.S. Cycling Team Olympian and Team Sports, Inc. President Tom Schuler, Olympic Road Race Trials qualifier and former Nova Cycle Sports Foundation President Bill Ochowicz, Milwaukee Junior Cycling Team co-Executive Director Bill Koch, National Senior Olympics competitor Jim Michler, Paul Weaver, founder of one of Wisconsin’s longest running multi-sport teams, Team GEARGRINDER, and Jack Hirt, former executive director of the Bike Federation of Wisconsin, who leads day-to-day operations as Executive Director.  Official Website:


About Wisconsin Milk Marketing Board

Wisconsin Milk Marketing Board, a nonprofit organization funded by the Wisconsin dairy producers, promotes the awareness and consumption of milk, cheese and other dairy products made in America’s Dairyland.  Official Website:


About the USA Cycling National Criterium Calendar
Created in 2012 to showcase the country’s top criterium-only events, the National Criterium Calendar (NCC) recognizes the best crit racers on American soil by employing a season-long rankings system that identifies overall men’s and women’s series leaders. For more information on the NCC, visit Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including road, track, mountain bike, BMX, and cyclo-cross.



2011 Video/Photographs available upon request – for more information, please contact:

Lisa Downey

Marketing Communications, Tour of America’s Dairyland

P:  415.786.2817


About Dave Schlabowske, Deputy Director

Dave was the first full-time staff member hired to open the Bike Fed's Milwaukee office 15 years ago. A former professional photographer and life-long Milwaukee resident, Dave likes wool, long rides, sour beer, and a good polar vortex once in a while.

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